Archive for January, 2009

Welcome Back!

 Hey Guys,

It was really great to see many of you back on campus today. We are excited about the new semester and we have lot’s going on as usual.

 1) We have a Ad+PR student assistant position open for Spring 09 at 10 hours weekly. The Ad+PR assistant will assist faculty on projects and otherwise help to make this a great program for our majors. Some business savvy and great communication skills are essential. Current FAFSA paperwork must be on file at WKU. Please e-mail cliff.shaluta@wku.edu with your current resume by Friday 1/30  at 4:30 pm if you have any interest in this position.

2) We have created a Ad+PR Internship & Job Wiki for our majors. To access the wiki, please visit http://www.wkufusion.com and register at the top right of the main page. Complete the form and you will receive a confirmation e-mail with the URL to the wiki. If you confirm the optional registration, you will be added to our periodic Ad+PR Jobs Update e-mail.

3) We are looking for an Event Manager for Gameathon,  our annual video game competition and expo. Please see the wiki under Other AD+PR Jobs for details or simply e-mail me and I’ll send you the job description. We offer a small cash stipend, but Gameathon can be quite a resume builder for event management or careers in the gaming industry. See what we did last year at http://www.wkugameathon.org. The successful candidate for this position will be a total gamer. Familiarity with console systems and popular games is essential. This unique person should also have a basic appreciation of social media tools, such as Facebook, youtube, etc.  If you are interested in the position, e-mail me a paragraph about you, your gaming experience and why you are the best person no later than Sunday, 2/1 at 5pm.

4) We had our Ad+PR Professional Advisory Committee on campus last Fall to talk about  the marketing, advertising and the PR business. Ken Payne blogged and Mark Simpson shot and produced the video. You can check out the event at http://www.wkupac.ning.com. The second session on careers is particularly relevant. Get some popcorn and take a look.

5) I mentioned Google Alerts in class today. Not many students were familiar with this terrific free service. Simply go to http://www.google.com/alerts to register. Select a couple of topics or businesses you want to track and you’ll get daily reports. This is a perfect example of a “filter.” I also think a new service from Ogilvy 360′ is awesome for Ad+PR majors. See http://www.thedailyinfluence.com/ A super example of aggregating content, but it’s also a fabulous example of Ad+ PR agencies starting to develop their own content and programs. Specialized content is one the new business models we’re now seeing.

Almost done….

6) BrandU is a new initiative in the School of Journalism & Broadcasting to encourage our majors to craft their professional image through their own personal web hosting account and website. We’re “requiring” students enrolled in J232, beginning in Spring 2009, to purchase their own domain name. i.e. smith.com and web hosting space.  Once you have your domain name and a hosting account, you will be able to easily create your own WordPress blog for classes,  another blog for your own ideas and maybe a Joomla website for to show off your great music or designs. You should plan for a “professional” area and a “fun” area. It’s yours. We are “recommending” BrandU to all Ad+PR majors. Select BrandU for details.

As I said, this was a lot of info. Our job is to help you be more successful in your chosen major and career. Please let me or any of our Ad+PR team know how we can improve. We’re glad you’re here.

Best,

cliff

WKU Ad+PR Launches New Job Wiki

The Ad+PR programs at WKU have just launched an Internship & Job wiki for majors and alumni of the programs. According to Cliff Shaluta, coordinator of the Ad+PR unit, “we have had a number of systems in place to let students know about Ad+PR internships or full-time jobs, but the new wiki puts everything in one spot.”

Internships have always been important to Ad+PR majors. But, today’s job market makes it even more critical for students to get as much real-world experience as possible before they graduate. The wiki requires registration on http://www.wkufusion.com. Once registered, users will receive a link to the “Members Only” wiki in  a confirmation e-mail. They will also be added to a mailing list for the new Ad+PR Job Bulletin, a periodic newsletter with internship and job information. Contact Cliff Shaluta cliff.shaluta@wku.edu if you have any questions.